Operating Expenses Retailing Pricing Shipping Shopping 
Wiser
SEPTEMBER 6, 2022
The bottom line is that price is always top of mind for consumers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. A separate Wiser survey of headphones shoppers had price as one of the top-five reasons to buy.
Wiser
NOVEMBER 21, 2018
The bottom line is that price is always top of mind for consumers. . In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. A separate Wiser survey of headphones shoppers had price in the top-five reasons to buy. .
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