Remove omnichannel-shopper-marketing-mind-map
article thumbnail

Omnichannel Shopper Marketing Mind Map And 5 Ways TO Use It

Shopperations

The omnichannel shopper marketing job is a tough one (I wrote about it at length in this post ), and it’s getting more complex and technical each year.

article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Matching Tech to New In-Store Experiences: 6 Steps to Success

Retail TouchPoints

For example, in-store kiosks can’t support endless aisle experiences if they aren’t underpinned by real-time inventory visibility and omnichannel order management capabilities. “Do I’ve chased the FOMO stuff when I was at Foot Locker and Adidas…it’s easy to chase stuff that’s frothy.

Consumer 247
article thumbnail

NRF 2021 Day 1: The How, What and When of Retail’s Reopening, Plus Insights From Condoleezza Rice

Retail TouchPoints

COVID is Top-of-Mind at Featured Sessions. Several of the most notable sessions about the “next normal” we are now entering include: Remapping the customer experience: A reinvention imperative: While retailers expect shoppers to return to physical stores in the coming months, consumer expectations will inevitably be altered by the pandemic.

Consumer 205
article thumbnail

6 essential KPIs for retail marketing in the digital age

Trax Retail

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

article thumbnail

[Webinar] Awareness and Actionability in eCommerce: How Are Brands Adapting?

Wiser

What can be done to optimize your eCommerce shopper journey to increase sales and capture more happy customers? Working with Wiser, customers gain access to millions of websites globally, hundreds of thousands of in-store shoppers, and Wiser is near real-time intelligence for multi-channel visibility. Market Glance.

article thumbnail

8 Ways Demographic Analysis Solutions Benefit Your Business

V Count

How Demographic Profiles Affect Shopper Behavior. On the other hand, women may have a product in mind, but they’ll continue shopping for better alternatives. According to this data, store managers can optimize marketing activities to accommodate the customer base. People want a variety of products and brands.