In-store shopping is far from dead – but the phygital world beckons retailers
Inside Retail
OCTOBER 26, 2023
The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.
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