From Retail Experiment to Commercial Phenomenon: The Evolution of Amazon Prime Day
365 Retail
JULY 10, 2023
As the clock strikes midnight tonight, Amazon is gearing up to unleash its much-anticipated Prime Day in the UK. However, before we plunge into this shopping frenzy, let’s take a moment to reflect on the history of this commercial spectacle, its profound influence on consumer behaviour, and Amazon’s evolution.
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