How fashion turned the tennis court into a runway
Inside Retail
JANUARY 3, 2024
This year’s Australian Open will be sponsored by the likes of Ralph Lauren, Louis Vuitton, New Balance and Rolex – positioning tennis as a rival with the races for sport’s most fashion-forward event. Louis Vuitton dressed Osaka for the 2021 Met Gala, and she sat in the front row at the brand’s 2022 spring/summer fashion show.
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