Remove Marketing Remove Supermarket Remove Target Market
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Exploring the Different Types of Store Formats for Retail Success

Small Biz Trends

Grocery stores and supermarkets provide crucial food and household items, as you shop. Key Takeaways Grocery stores and supermarkets focus on food and household necessities, providing an efficient shopping experience through organized layouts. Convenience stores offer quick access to necessities, often at a premium.

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Here’s how to unlock the power of in-store retail media

Inside Retail

Nowhere is this more evident than in Australian supermarkets where – following international trends – the deployment of digital screens is driving significant increases in sales of participating brands. per cent greater than the weeks where we had other in-store retail media.

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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

For example, Lotus’s, one of Thailand’s largest hypermarket and supermarket retailers, with more than 2,600 stores, launched a “Summer Fun Campaign” through 19 April, offering promotions on more than 1,400 products.

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A taste of home: The rise of expat retailers

Inside Retail

There’s only so much that the international aisle in the supermarket can contain, spurring innovative retailers to tap into this demand. British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities.

Shipping 246
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Media Clutter: how to cut through and connect with shoppers?

Mike Anthony

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. What could possibly go wrong?

Marketing 130
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Media Clutter: how to cut through and connect with shoppers?

Mike Anthony

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. What could possibly go wrong?

Marketing 130
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How to Measure Your Omnichannel ROI

V Count

Spend marketing budgets wisely to improve storefront conversion. Demographic Analysis : Identifies customer age or gender for targeted marketing, ensuring data privacy with anonymous tracking. Did retail demographic analysis for better marketing improve sales for specific groups? How Does Foot Traffic Impact ROI?