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B&M hits out at grocery loyalty schemes in new ‘no gimmicks’ food campaign

Retail Gazette

The news comes after Sainsbury’s recently unveiled its latest value offering, ‘Low Everyday Prices’, which it said gave shoppers “market low prices” on selected big brand products, many of which aren’t available in Aldi. Click here to sign up to Retail Gazette‘s free daily email newsletter

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April Fools’ Day: worth the effort, or a waste of time?

Inside Retail

There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. And yet, year after year, many brands make the time to come up with an April Fools’ Day prank. . According to media reports, it’s not.

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The Value Shopper – How to understand shoppers in an economic downturn

Mike Anthony

So, what should marketers do about it? How should we try to win with the value shopper in an economic downturn? The Value Shopper – Shoppers change behavior in an economic downturn. I mean – beyond the fact that many shoppers will become more price conscious, more likely to seek out deals, promotions and sharp prices?

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