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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We had to find what’s special about Kathmandu and what’s unique about us in the market. IR: I love how the marketing campaigns are really bright and fun.

Outdoor 130
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. They are 116% more likely to buy online and return in store.

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Inflation, not volume, will drive retail sales growth until 2025 – report

Inside Retail

per cent ahead of what might have been expected had Covid-19 not disrupted markets from early 2020. Colder weather is likely to boost the apparel sector, as consumers – having spent the past two winters in lockdowns – purchase warmer clothing for returning to work and outdoor activities during winter. That’s the good news.

Outdoor 246
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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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Royal Mail offers new parcel drop off and collection experience to consumers by adopting Quadient’s open locker network in the UK

A1 Retail

With the aim of offering a new customer service and a great customer experience, Royal Mail will start offering returns and outbound drop-off services in an initial c. The outdoor and indoor Open Locker Network allows consumers to send, return and pick up parcels at a time that suits them.

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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

Late last year brought a symbolic event in the athletic footwear business in China: it was the return of the Shanghai Marathon, scratched in 2021, which attracted a record 18,000 runners and was won, both in the men’s and women’s divisions, by Chinese athletes. The Chinese market is hugely important to the company.

Consumer 130