Marketing Operating Expenses Retailing Pricing Shipping 
Wiser
SEPTEMBER 6, 2022
Before we get into the specifics, it’s important that you know what price matching is, and what it’s used for. Price matching is when a retailer lowers a product’s price to match another competitor in the same market. This way, the retailer is more likely to make a sale right then and there.
Wiser
NOVEMBER 21, 2018
This is when one retailer agrees to match a lower price from a competitor, typically if the shopper presents evidence of the better price. . In today’s hyper-competitive retail market, price matching may seem like a good idea. Let’s look at the pros and cons of price matching to find out. .
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