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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Here’s why. Here are four ideas you still have plenty of time to implement.

Marketing Spend 220
Marketing Spend Visual Merchandising Marketing Consumer 220
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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

APRIL 1, 2021

We layered this data with the merchandise layout (where each brand and products were) and even our staff schedules. We captured data over a set period of time that included changes to our front window displays and visual merchandising and messaging changes in store. . JUST WALK OUT,” OR “SHOP ANYWHERE”.

Visual Merchandising 40
Visual Merchandising Home Furnishings Shipping Fulfillment 40
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