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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

DECEMBER 5, 2023

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Thematic visual merchandising : Let Chinese shoppers know you know how important this week is and create some visual merchandising to display throughout the period – just as you would for Christmas.

Marketing Spend 212
Marketing Spend Visual Merchandising Marketing Consumer 212
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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

APRIL 1, 2021

We layered this data with the merchandise layout (where each brand and products were) and even our staff schedules. We captured data over a set period of time that included changes to our front window displays and visual merchandising and messaging changes in store. .

Visual Merchandising 40
Visual Merchandising Home Furnishings Shipping Fulfillment 40
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