Marketing Marketing Spend Retail Marketing Returns 
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.
Inside Retail
OCTOBER 13, 2021
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.
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Retail TouchPoints
JUNE 16, 2021
The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.
Retail TouchPoints
MAY 1, 2023
RevTech Ventures , an early-stage venture capital firm that invests in both retailers and retail technology, sees potential in numerous areas. “We Investors are looking for capital-efficient consumer businesses; there’s been a return to looking for good unit economics and business fundamentals.”
Retail TouchPoints
MAY 1, 2023
RevTech Ventures , an early-stage venture capital firm that invests in both retailers and retail technology, sees potential in numerous areas. “We Investors are looking for capital-efficient consumer businesses; there’s been a return to looking for good unit economics and business fundamentals.”
Inside Retail
JULY 21, 2021
According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Romano says AR works well in retail categories that have a strong visual component.
Inside Retail
FEBRUARY 29, 2024
In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.
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