Remove Marketing Spend Remove Promotions Remove Returns Remove Shopping
article thumbnail

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.

article thumbnail

How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. More Efficient Marketing Channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 265
article thumbnail

Revolutionising retail engagement with cashback

Inside Retail

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

article thumbnail

Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 130
article thumbnail

Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.”

Markdowns 188
article thumbnail

“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail.