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11 Steps to Shopping Your Competition

Retail Adventures

When the associates return, have them to document their visits, breaking down everything they experienced in each area of the store. Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. After each comment ask, “How did it feel?” Is coverage adequate?

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How to Shop Your Competition

Retail Adventures

When the associates return, ask them to document their visits, breaking down everything they experienced in each area of the store. Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. After each comment ask, “How did it feel?”