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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We had to find what’s special about Kathmandu and what’s unique about us in the market. IR: I love how the marketing campaigns are really bright and fun.

Outdoor 130
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Kathmandu unveils global rebrand ahead of overseas expansion

Inside Retail

New Zealand outdoor and lifestyle retailer Kathmandu has taken the wraps off its major global rebrand today, shifting its focus to become more accessible, inclusive and fun, as it prepares for international expansion into Europe. Instead, the sector is now about wellness and encouraging people from all walks of life to enjoy the outdoors.

Outdoor 246
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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.

Outdoor 203
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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Together, Rainier Display and OAI offer a full suite of services including design, print, dimensional fabrication (wood and metal), project management and installation – nationwide.

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Designer Brands Expands into Premium Athletic Footwear Category with Topo Acquisition

Retail TouchPoints

Designer Brands has acquired Topo Athletic in a transaction that allows the DSW parent company to gain a foothold in the premium athletic and outdoor footwear categories. Prior to founding Topo, he spent 15 years with The Rockport Company , where he served as the company’s SVP of Product and Marketing.

Outdoor 162
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Kathmandu’s sales, supply chain hurt in first quarter

Inside Retail

Following a difficult, but relatively strong annual result for last year , outdoor group Kathmandu has suffering a weak start to FY22, with first quarter sales down for both its Kathmandu and Rip Curl brands. Kathmandu saw sales fall 17.6 per cent during the 13 weeks to 31 October, while Rip Curl sales fell 9.4

Outdoor 245
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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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