Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We

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Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

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Indigo 9 Digital

JANUARY 17, 2023

Food delivery companies largely sell an undifferentiated service. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. Even bottled water is more differentiated than food delivery services.

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Small Biz Trends

JUNE 30, 2023

Affiliate marketing is popular among businesses because it only pays if a specific action results in an increase in sales. You can make quick money as a marketing affiliate by recommending great products and services to your readers. What is Affiliate Marketing? billion U.S. dollars by 2022, up from 5.4

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Retail Geek

SEPTEMBER 27, 2022

Scot: [5:04] And then so then that was your primary thing so then you did you guys realize that you needed to build you look at all the software for shipping and inventory management and build your own and then you, tell the story of that. Pain management we really tried to rely on our.

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Retail Geek

AUGUST 1, 2022

Digital marketing spend right now right I guess you go into recession it’s not the right thing to do but you know a lot of people that are nervous about their economic future are you know slow down their marketing spend right and it’s kind of like when when you start to Skid on the ice.

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