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How To Choose The Best Location For Your Business

Retail Minded

Choosing the right location for your company is essential since it will have a direct impact on your business success. The right location will boost your visibility, improve accessibility, and connect you with your target audience. So, choosing the wrong location will restrict your options and cost you money.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

No matter how brands fared during COVID, one thing is now certain: retailers can no longer rely on physical locations alone as a way to drive store traffic and sales. consumers have changed stores, brands or the way they shop. Instead, it’s the combination of physical location and consumer experience.

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5 Must-Know Predictions for Holiday 2022

Retail TouchPoints

Prediction 3: Experiential Moments will Create Delight Despite In-Store Shopping Stressors. Jack Stratten, Senior Trends Consultant, Insider Trends : “Experiential retail can help time-poor customers to achieve more in a single location, giving them a reason to visit and to stay longer. That’s good news for holiday toy makers.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns.

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The Future of Retail: BOPIS 2.0 and RFID Technology

Retail TouchPoints

BOPIS is a hybrid shopping experience allowing customers to buy items online and then pick them up in a physical store. it can be a kickstarter to the retail sector and become a technology “must have” for the apparel, footwear, home goods, cosmetics, sporting goods and electronics sectors. By using RFID, BOPIS 2.0

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Footwear Brands Can Connect With Consumers Over Sustainability

Retail TouchPoints

Allbirds, a leader in DTC footwear, was developed with “an exclusive focus on using sustainable materials,” according to Allbirds Co-founder Joey Zwillinger, and has a dedicated landing page listed on its homepage even before their store locator page is listed. Rather, they just need to make their sustainability efforts easier to find.

Consumer 224
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Less than half ( 48% ) of consumers who have already received the vaccine say they feel more comfortable shopping in stores now. Further, 96% of consumers say they will continue to take personal safety precautions while shopping. Even with vaccinations beginning to roll out across the U.S.,