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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Harmon, President and Chief Creative Officer of Zeitgeist Design & Production.

Outdoor 252
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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!) Learn what metadata can be included with your photos and how it can be leveraged (location for mapping, voice audio annotation in the field, etc.).

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Pricer Unveils New Connected Store Solutions at the Retail Technology Show

365 Retail

It acts as the key foundation for advanced store digitalization functionality such as: sophisticated real-time dynamic price and promotion implementation and management; advanced replenishment; shelf imaging and optimization; Click & Collect services; and in-store geo-location for advanced customer experience (CX).

Outdoor 52
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Crafting Better Retail Experiences with Hospitality Design

Retail TouchPoints

Certain locations even boast their own outdoor athletic fields. Especially when the store is located in a tourist destination, retailers can add interest by doing the same. Indeed, Barnes & Noble CEO James Daunt has won kudos for striving to make the booksellers’ stores operate more like independent shops.

Boutique 147