Location Marketing Store Layout Visual Merchandising 
Retail TouchPoints
MAY 9, 2022
But as retailers continued to employ digital tools and platforms to support their remote workforce, they also saw new benefits that had a tangible impact on business results, including faster time to market and improved cross-functional alignment. From Manual Spreadsheets to Visual, Collaborative Tech.
Retail TouchPoints
MAY 1, 2024
Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. She has a robust track record for leading teams and leveraging custom, complex in-store marketing, media and technology solutions for Fortune 500 clients in the retail space.
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Wiser
APRIL 26, 2022
Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. There is a number of merchandising challenges that retailers are facing. 4: Visual Merchandising. Effective visual merchandising will have a narrative.
Retail TouchPoints
FEBRUARY 9, 2022
Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. Capturing this digitally, with short questionnaires at in-store kiosks, allows improvements to be measured and tracked in real-time.
Wiser
APRIL 10, 2023
Successful retail assortment strategies will take many different factors into account, such as customer base, location, store capacity, etc. If you hope to influence the customer path to purchase within your stores, then considering these factors is essential. This strategy is not very attainable for most retailers.
Retail Focus
MAY 30, 2023
Creating a brand community has always been an important marketing concept and a valuable brand asset. Traditionally, community retailing initiatives included local farmers’ markets, boutique stores hosting art exhibitions or workshops, or retailers supporting neighborhood cleanup campaigns. Ghalia BOUSTANI.
Retail Focus
JANUARY 12, 2023
As much as brands experiment with pop-up store formats, concepts, or themes, they should resonate with consumers as much as they do with their identity. Is brand identity important in designing exceptional pop-up stores? This generally includes elements such as signage, colour palette, lighting, and overall store layout.
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