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What is Visual Merchandising?

Wiser

Retailers and brands are facing the same challenges. You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising?

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DICK’S Sporting Goods to Open Its First Southeast and Northwest Public Lands Locations

Retail TouchPoints

DICK’S Sporting Goods will open four new locations of its outdoor specialty retail brand Public Lands this fall, including its first locations in the Southeast and Northwestern U.S. Additionally, the retailer offers in-store gear repair and a rental department. 14; Melville, N.Y. 21; Kennesaw, Ga. 28; and Medford, Ore.

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New York City’s Retail Market Shifting into High Gear for 2022

VMS

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. Located in its Chelsea campus on Ninth Avenue, the LEED Platinum-certified space offers a lifestyle approach to Google’s high-tech product offerings. Retailers from every sector are getting back into the race.

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In-Store Asia  to  be Held in Mumbai, June 29 – July 1, 2022

VMS

The 13 th edition of in-store asia, the largest trade fair for retail design and instore marketing in India, will take place from June 29 – July 1, 2022 in Mumbai. 1 Retail Trade Fair, held every three years in Düsseldorf, Germany. 1 Retail Trade Fair, held every three years in Düsseldorf, Germany.

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Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Retail TouchPoints

1 — the brand’s fourth location in New York City. This Athleta location also offers products from Athleta Girl. The brand’s messaging is also relayed in campaign imagery displayed throughout the store in stills and a large video installation in a lounge area located near the rear fitting area of the store.

Checkout 278
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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. End Cap Displays. Inline Displays. Countertop Displays.

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NRF 2022: Pathr.ai Announces Partnership with The Lionesque Group, MG2 to Deliver Pop-Up Shop Analytics for Retailers

VMS

As brands and retailers are finding creative ways to introduce their products via physical retail experiences, pop-up shops represent a flexible environment to engage directly with their customers,” said George Shaw, CEO and Founder of Pathr.ai. “??The To learn more, visit [link] or visit Booth #948 at the show. About Pathr.ai.