Store Growers

NOVEMBER 30, 2022

Being able to target Google’s massive user base can be a recipe for success for many Shopify stores as it allows you to get more visibility for your products. The easiest way to get started with Google Ads is on Google Shopping. And that journey starts with connecting your Shopify store to Google Merchant Center.

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Store Growers

MAY 22, 2023

If you’re a merchant, you already know that Google Shopping has many amazing features, one of them being the excellent program known as Product Ratings. This program lets merchants add reviews and star ratings to their product listings and ads, and it works only in specific locations where ads and product listings are obtainable.

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Retail TouchPoints

FEBRUARY 21, 2023

So it’s no wonder platforms are scrambling to address recent declines in ad sales even though it may be a losing battle, with macroeconomic headwinds and the impact of privacy updates permanently changing the world of digital marketing. social network ad spending forecast by $16.21 In fact they are anything but — and with good reason.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. A few key features make Performance Max stand out. How Does Performance Max Work?

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Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). And Remarketing allows you to do exactly that.

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Store Growers

JULY 6, 2022

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! How Shipping Settings Work in Google Merchant Center.

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Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. What merchants provide as a value for the product description attribute directly affects the ranking for Google Shopping search queries. Let’s dive straight into it.

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Store Growers

MAY 19, 2023

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences.

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Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Google search results.

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Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. In fact, the text for product_highlight is very close to the traditional ad copy. In fact, the text for product_highlight is very close to the traditional ad copy. It’s not really used in Shopping Ads.

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Retail TouchPoints

AUGUST 24, 2023

We don’t even see TikTok as a social platform anymore; we see this as an entertainment platform ,” added Parkhurst. It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.” and things like that.

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Store Growers

AUGUST 26, 2022

We’ll first give you a brief overview of how remarketing works in Google Ads, and then focus on practical and actionable advice on how to set up a remarketing audience in Google Ads, step by step. We’ll also share some tips on using these audience segments in Google Ads, so without further ado, let’s get started.

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Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Get it here!

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Store Growers

AUGUST 27, 2019

In this post, we’ll take a close look at the part Google Ads plays in generating that revenue. A strategy we’ve seen for a couple of brands in our Google Ads Aces series.). MVMT Google Ads Campaigns Overview. Here is an overview of what MVMT spent on Google Ads during July 2019: Ad Spend.

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Retail Geek

OCTOBER 29, 2021

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? In Episode 257 we talked about IDFA and the impact of privacy and digital ads, and then on Episode 277 we talked about Supply chain pain (SupplyPain ). Transcript.

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Store Growers

AUGUST 31, 2023

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

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Retail Geek

JANUARY 12, 2024

Subscribe : Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks.

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Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What are the benefits to brands and retailers?

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Store Growers

MARCH 7, 2023

Google Merchant Center has its own rules for selling a group of products through product feeds. Sometimes, a bundle of products is the best option for merchants and advertisers, and the requirements can get quite specific. It’s also required for bundles of products you want to show in product ads within Google Shopping.

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Store Growers

JULY 13, 2020

I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to do the same. It’s where Google is headed. Get access now!

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Store Growers

MAY 16, 2022

Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results. What are Google Merchant Center Feed Rules?

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Store Growers

JUNE 29, 2023

Last Updated on July 3, 2023 Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. A Google Shopping feed can consist of 60+ different product attributes. Your Google Shopping feed is basically a large spreadsheet with columns for each of the different attributes.

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Store Growers

FEBRUARY 13, 2019

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Do you need a new Google Merchant Center account? Google Shopping campaign setup. Common problems.

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Store Growers

SEPTEMBER 21, 2017

It’s a long article, you can read it all or use the links below to find the most interesting parts to you: Idea. Adding system pages. The best way to learn is to do. The second best way is to see someone do in as much detail as possible. Shipping is the part that requires a HUGE amount of energy. Finding Images. Product creation.

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Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. Let’s get started!

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Store Growers

MAY 17, 2023

Last Updated on May 17, 2023 Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white background) for everyone using Google Shopping, so no wonder advertisers look for ways to stand out from their competitors. Is the Additional Image Link Attribute Required?

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Store Growers

MARCH 9, 2020

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Let’s get started!

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Store Growers

JUNE 20, 2019

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. What are Google Shopping Showcase ads?

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Store Growers

JUNE 20, 2019

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. What are Google Shopping Showcase ads?

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Store Growers

FEBRUARY 22, 2023

That’s why it’s essential to pay close attention to the requirements for posting image links in your Product Feed. What Is the Image Link Attribute in the Product Feed? The image link attribute is an attribute in a product feed that allows you to provide a URL for the primary product image. Let’s get started!

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Retail Geek

MARCH 11, 2022

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Q4 Earnings Reports. Best Buy Ulta Kohls Gap Nordstrom Ralph Lauren. Dollar Tree Abercrombie & Fitch Macy’s. Transcript. Scot: [1:28] Was kind of the first normal.

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Store Growers

MARCH 16, 2023

But some product images can be a bit boring, especially if they’re used in Display Ads amid all kinds of exciting content. The lifestyle image link attribute is the answer to that. What Is the Lifestyle Image Link Attribute in the Product Feed? the file being linked to). the file being linked to). gif), JPEG (.jpg/.jpeg),

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Retail Geek

FEBRUARY 19, 2021

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? million, FY Merchant Solutions revenue grew 116% to $2B Shopify Expands Its Checkout System to Facebook and Instagram. 2020 Sales Data. versus 3.5% Transcript.

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