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Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

Retail TouchPoints

Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.

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Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users

Retail TouchPoints

Brand awareness and customer loyalty opportunities through an “Official Closet” placement on their Brand Page, targeted push and email campaigns to drive repeat engagement and branded Posh Parties (live shopping events) to encourage brand discovery. ” . ”

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How retailers can maximise returns during the upcoming sales season

Inside Retail

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. . Offer gift cards.

Returns 130
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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that).

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Holiday Leftovers? Here are 4 Ways Sellers can Minimize Excess Inventory

Retail TouchPoints

Among them were unpredictable shipment of supplies and waning consumer demand that left many with excess inventory. Amid the mayhem of the current holiday shopping season, online sellers are frantically working to move products. Despite these efforts, a glut of unsold inventory is threatening to put a damper on the new year.