An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)
Retalon
SEPTEMBER 22, 2021
Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. Customers can reserve an item from an online inventory. Another major draw for customers is avoiding shipping costs.
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