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How to Build a Framework for Price Testing

Wiser

Implementing a price testing strategy is like conducting an orchestra. Just like an orchestra needs every individual performer and section playing together in harmony, there are many different parts of your business that have to work in lockstep to run effective price tests. Why Should You Test Your Prices?

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Unleashing the power of AI: What it means for retail in 2024

Inside Retail

Not only did the troubles of 2020-22 feel well and truly behind us, with retail and travel booming, but we got our first taste of ChatGPT and spent the holidays putting it to the test by writing greeting card messages, composing music and, more recently, creating new artwork.

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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

In this age of digital transformation, it’s imperative that marketers have some sort of framework for generating visual assets for their brand, be it through an internal creative team or by tapping into the extensive network of influencers that are ready and available to post quality content for a price.

Marketing 254
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How to Implement a Successful Retail Media Network

Retail TouchPoints

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. This reorganization around proprietary data is what has led us to today’s retail media boom.

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

In just the last few weeks Northeast Grocery (parent company of Price Chopper/Market 32 and Tops Friendly Markets ) as well Midwest grocery chain Woodman’s have entered the retail media mix. If retail media is indeed past the initial phase of proving its worth, then the logical next question is: Where does it go from here?

Planning 261
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Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Retail TouchPoints

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Finally, determine the test period and assess the true financial impact of the program. Today’s path to purchase can comprise of as many as 10 to 12 touch points, interrupted, unclear and far from linear.

Marketing 168
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ASDA Refill Station – The future of retail sustainability?

Mike Anthony

And with packaging being a huge part of the industry’s carbon footprint, it is little surprise that packaging-free or re-usable packaging solutions are being tested around the world. In the UK, Asda has been testing refill stations for a while now. So how does the new Asda Refill Station stack up? Things won’t be perfect.