Retail TouchPoints

DECEMBER 8, 2023

As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential. Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler.

Advertising 295

Advertising Marketing Consumer Shipping 295

Retail TouchPoints

JANUARY 4, 2023

Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. They’re using authenticity to fuel their product and marketing strategies, and growing from the bottom up using that intelligence.

Marketing 275

Marketing Consumer Accounting Social Commerce 275

Retail TouchPoints

AUGUST 23, 2023

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Consumer 228

Consumer Marketing Customer Experience ATS 228

Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside.

Social Commerce 256

Social Commerce Shopping Advertising Consumer 256

Retail TouchPoints

MAY 8, 2024

And in the event they do get to venture through a site, they do not see the compelling products, content and creative they expect, which discourages them from continuing their journey. Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.”

Merchant Services 215

Merchant Services Advertising Customer Experience Marketing 215

Retail TouchPoints

AUGUST 25, 2023

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible.

Consumer 235

Consumer Wholesale Marketing Returns 235

Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. .” From the U.S. government to the general public, more people are closely scrutinizing the actions of social media giants.

Advertising 280

Advertising Consumer Marketing Shopping 280

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. The Content Supply Chain Issue.

Marketing Spend 270

Marketing Spend Consumer Marketing Management 270

Retail TouchPoints

MAY 3, 2022

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive.

Marketing 241

Marketing Consumer Advertising Social Commerce 241

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 310

Marketing Advertising Target Market Consumer 310

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort.

Fashion 130

Fashion Promotions Target Market Consumer 130

Retail TouchPoints

MARCH 26, 2024

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. The question remains: where and how should they begin? In today’s dynamic marketing landscape, leveraging first-party data is paramount to success.

Advertising 233

Advertising Apparel Consumer Marketing 233

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content. Emerging shopping platforms. million by the year 2024.

Marketing 298

Marketing Accounting Promotions Shopping 298

Retail TouchPoints

MARCH 8, 2022

For more than a decade, Babylist has helped make researching, registering and buying items more seamless, thanks largely to its robust content strategy. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

Consumer 293

Consumer Promotions Marketing Shopping 293

Retail TouchPoints

SEPTEMBER 29, 2021

The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Moving from Influential to Instrumental.

Social Commerce 293

Social Commerce Shopping Advertising Marketing 293

Retail TouchPoints

SEPTEMBER 26, 2022

Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable. Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video. The growing demand for interactive digital content is at an all-time high.

Consumer 253

Consumer Shopping Shipping Accounting 253

Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. This is where acute marketing tactics come into play. So how did the product come back from the dead?

Department Stores 130

Department Stores Wholesale Marketing Consumer 130

Retail TouchPoints

FEBRUARY 15, 2024

Overall, the popularity of exclusivity or limited access is rooted in consumer psychology,” said Farnoush Reshadi, an Assistant Professor of Marketing at the Worcester Polytechnic Institute, a STEM-focused university in Worcester, Mass. The fundamental principle driving the success of limited-edition products is creating a sense of scarcity.

Consumer 221

Consumer Marketing Fulfillment Promotions 221

Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. This is where Nicole Clay, one of the co-founders of Hue, a US-based video marketing platform, is working the change the system. billion in 2023 and is expected to grow to $15.34

Advertising 130

Advertising Marketing Beauty and Health Consumer 130

Retail TouchPoints

MARCH 16, 2023

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. But how can retail professionals separate the hype from reality? How do you get somebody to buy the $300 cashmere sweater versus the $50 sweater?

Merchant Services 317

Merchant Services Visual Merchandising Advertising Management 317

Retail TouchPoints

MARCH 13, 2024

Consumers, especially younger ones, have moved on to places like Netflix , YouTube and TikTok. While Qurate’s brands still reach millions of homes through its more traditional programming, the company isn’t about to be left behind in the digital age. But the digital experience today is point and click, hunt and search.

Shopping 261

Shopping Consumer Accounting Promotions 261

Retail TouchPoints

FEBRUARY 15, 2022

At the 2021 Retail Innovation Conference TikTok’s Matt Cleary, the company’s Vertical Director for Retail and Restaurants, revealed exactly what it is that makes TikTok tick, and how retailers can harness the power of this unique platform to connect with their customers. CHECK OUT THE AGENDA AND REGISTER NOW. Culture is created on TikTok.

Consumer 236

Consumer Social Commerce Marketing Promotions 236

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail TouchPoints

FEBRUARY 21, 2023

How 2022 Upended Digital Marketing While social sites have for several years now been trying to crack the nut of enabling commerce directly in their platforms, success has remained elusive, and advertising is still the primary vehicle for social commerce today. In fact they are anything but — and with good reason.

Social Commerce 212

Social Commerce Advertising Merchant Services Shopping 212

Retail TouchPoints

AUGUST 16, 2023

based largely on its success in China. viewers) form of video commerce is rapidly approaching maturation in the West — shoppable TV. Why Shoppable TV Might Steal Livestreaming’s Thunder “[Livestreaming] has been massive in other parts of the world, like China and South Korea, but those are completely different markets than the U.S.

Advertising 228

Advertising Merchant Services Shopping Consumer 228

Inside Retail

OCTOBER 28, 2021

Haircare brand Schwarzkopf campaigned on the platform in partnership with TikTok, driving awareness in the Australian market and boosting purchase consideration amongst target consumer demographics. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

Advertising 243

Advertising Consumer Marketing Fashion 243

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. Another critical goal of a new product marketing strategy is to drive sales and generate revenue.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. Not everyone has the resources that multi-billion dollar global corporations like Facebook or Microsoft do, so how can SMBs possibly hop on the metaverse bandwagon?

Marketing 323

Marketing Advertising Social Commerce Planning 323

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. According to eMarketer, nearly three-quarters (72.5%) of marketers in the U.S. According to eMarketer, nearly three-quarters (72.5%) of marketers in the U.S.

Management 218

Management Advertising Marketing Accounting 218

Retail TouchPoints

MARCH 27, 2024

With so many shifts in the market, the pressure is on to upskill your workforce. The core component to development in retail is solving the problem of how to fail without damaging the learner or the customer. Where Traditional Learning Falls Down To create a safe space to learn, you must examine current training methodology.

Customer Experience 222

Customer Experience Store Operations Management Consumer 222

Retail TouchPoints

JULY 29, 2022

However, it’s up to the retailers themselves to research how success will be measured by their platform of choice, as well as making any necessary adjustments to their approach in China. The key difference between these two retail giants is how each platform encourages a certain shopping experience.

Consumer 224

Consumer Shopping Planning Marketing 224

Inside Retail

SEPTEMBER 13, 2021

While Asian beauty is mostly known for its science-chalked methodology to skincare, it’s often cute, sometimes gimmicky products are a marketer’s dream. While Asian beauty is mostly known for its science-chalked methodology to skincare, it’s often cute, sometimes gimmicky products are a marketer’s dream.

Beauty and Health 245

Beauty and Health Marketing Consumer Fashion 245

Retail TouchPoints

MARCH 30, 2022

2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands.

Social Commerce 291

Social Commerce Payment Services Checkout Shopping 291

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators.

Social Commerce 252

Social Commerce Accounting Marketing Planning 252

Retail TouchPoints

JUNE 30, 2023

Going Beyond the Gift Many often ask us how we achieved creating such robust relationships and communities? The answer lies in being laser focused on three areas of customer engagement: creating personable content, building vibrant support communities around our business and enhancing loyalty initiatives.

Marketing 234

Marketing Consumer Shipping Shopping 234

Inside Retail

NOVEMBER 15, 2022

Here, we talk to co-founder Howard Wong about how the business got started on the video-based social platform, and why its products have been so successful with younger consumers. So Australia was always a potentially great market for us – though we didn’t have any immediate plans to launch here.

Finance 130

Finance Supermarket Marketing Consumer 130

Wiser

NOVEMBER 1, 2023

Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior. Unfortunately, when it comes to eCommerce, it’s not uncommon for potential customers to leave a retailer’s site without actually making a purchase.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146