Wiser

FEBRUARY 27, 2019

With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. Smartphone-enabled shoppers have the insights you need most but gathering and understanding that data can be tricky without a mobile crowdsourcing platform. So, how and why does mobile crowdsourcing work? .

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Consumer Customer Experience Marketing Location 68

Wiser

JULY 20, 2021

How Consumers Compare Prices to Make Purchase Decisions. How Buy One, Get One Can Improve Your Sales. Related: 8 Simple Tactics to Increase Market Basket Size. What’s in your tool kit for capturing consumer insights? Odds are, the methods at your disposal haven’t changed much in years. ” Was he right?

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Consumer Target Market Marketing Shopping 148

Wiser

FEBRUARY 19, 2019

When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data. While these benefits grow, however, an air of mystery remains over all that mobile crowdsourcing has to offer.

Consumer 74

Consumer Shipping Location Marketing 74

Wiser

JANUARY 16, 2019

Are Customer Feedback Surveys Not Working? A lot has been said about how Americans these days have short attention spans. The main reason why was length. Enter Crowdsourcing as a Solution. Thankfully, you have another option beyond the customer feedback survey: crowdsourcing. However, there’s a catch.

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Promotions Consumer ATS Shopping 60

Wiser

JANUARY 29, 2019

Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. If you’ve worked in channel marketing for any amount of time you’ve encountered this problem. Worst of all, you could just have missed activations so all that hard work you put into the planning stage isn’t even getting to the floor.

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Marketing Promotions Store Operations Checkout 68

Wiser

AUGUST 21, 2018

As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . Why Imperfect Data is Part of In-Store Retail . How can you get eyes in the store if it’s hundreds of miles away? How to Validate Data .

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Location Retailing Pricing Promotions ATS 84

Wiser

OCTOBER 16, 2017

We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. Furthermore, in-store competitive intelligence should be used to measure how the competition looks in-store when compared to their own brands. This means that competitive monitoring is a must.

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Shipping Inventory Management Promotions Location 83