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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

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Retail Merchandising Best Practices for Grocers

Tokinomo

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The way products are displayed, organized, and promoted can influence customer behavior and drive sales.

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From Lock-in to Lockdown: Beer Shopping Behaviour during Covid

Shopper Intelligence

These insights about beer shopping behaviour were first published as part of The Grocer’s Alcohol Category Report 2020. You can read more about it in the alcohol category report in The Grocer (featuring also the data in this blog post). Beer and Cider shoppers love promotions. Corona anyone? The category increased +27.3%

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Why are supermarkets jumping on the member prices bandwagon?

Retail Gazette

. “ The data we have on 80% of sales, we can use ourselves to make sure our ranges are relevant and that our promotions and prices are working. “We use it to shape and inform our business strategy. With so many grocers bringing out member prices, how can retailers ensure their loyalty schemes stand out from the competition?

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Supplier Diversity: A Look Around the Globe

Rangeme

Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line. Here are some English-speaking global markets where diversity is in demand. Its marketing campaigns never use professional models. workforce.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays.

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As a Category Manager are you the next CEO or stuck for life?

Shopper Intelligence

The greatness of Category Management is that it requires you to have all of the commercial understanding of the Sales function along with a deep and thorough knowledge of what’s important to your retailer and the business of being a Grocer. These are the pillars of knowledge of someone who is both Sales and Marketing.