As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability
Retail TouchPoints
JULY 5, 2022
But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. And among those retailers that have both ecommerce and brick-and-mortar operations, nearly half (46%) said that the former is less profitable than the latter.
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