44% of UK shoppers want best-before date discounts to help cut grocery bills
Retail Focus
FEBRUARY 27, 2024
More recently, other grocers, including Aldi and M&S , have taken a similar course of action and removed use-by dates on fresh milk items. Shoppers are also altering their routines to make the most of marked-down goods; 44% now shop towards the end of the day when food items are more likely to be discounted.
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