From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC
Retail TouchPoints
JUNE 26, 2023
A number of major retailers have had some form of adoption because of its ability to materially improve inventory management, but it hasn’t offered the same benefit to the customer experience. For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions.
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