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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”

Markdowns 295
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How Improving Markdowns Will Impact Your Most Important Supply Chain KPIs

Retail TouchPoints

So why should these teams expand their focus to consider markdown planning in addition to their already full slate of targets? Because better markdowns have the potential to significantly improve the traditional KPIs that supply chain teams are evaluated on.

Markdowns 208
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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions. The same information can alert a checker if a scanned item has expired or been recalled, avoiding potential illness and reputational harm to the grocer and producer.

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Price Optimization MythBusters: How to Meet Shoppers’ Needs While Achieving Your Business Goals

365 Retail

Throw in the whiplash effects of the global pandemic – intensely price-sensitive shoppers, disrupted supply chains, an unprecedented shift to online channels – and retailers are faced with a stark reality: nothing they could historically rely on as a foundation for pricing, promotion and markdown decision-making is still standing.