Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Consumer demand for greater privacy is already posing challenges, but there also are new opportunities such as reducing the space between ad and purchase.

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Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. Google’s Cloud division counts among its clients Walmart , IKEA , Sephora , Cartier , Albertsons , Target and many more. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

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Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

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Store Growers

JUNE 28, 2023

Nowadays, AI has become one of the leading fields in computer science, with Google being the leading tech company that has developed various branches for their AI apps and features. Let’s start with a brief overview of Google AI’s key features. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

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Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. What Are Dynamic Remarketing Campaigns?

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. Temu and its suppliers, who are mainly from Temu’s sister e-commerce platform Pinduoduo , are likely aware of this dynamic. Search engine marketing.

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t. is introduced.

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Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). Dynamic Remarketing. Let’s get started!

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Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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Inside Retail

AUGUST 9, 2023

Online has been a challenge for us in the past, as we have tested with advertising campaigns, Google feeds, and paid search, which have not delivered a profitable model due to poor conversion rates and the need to discount.” times lift in return on ad spend for total sales, reducing customer acquisition costs and expanding audiences.

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Store Growers

SEPTEMBER 9, 2022

Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. Other times it’s the method, like static vs dynamic remarketing. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. Google Ads. Data source.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

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Store Growers

FEBRUARY 17, 2023

Last Updated on February 17, 2023 Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. We’ll also look at the 5 most effective ways to use them inside of your Google Ads account. What Are Remarketing Lists for Search Ads (RLSA)?

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Store Growers

OCTOBER 11, 2021

An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad formats you could choose from, but today, responsive search ads are the default option. What are Responsive Search Ads? How do responsive search ads work?

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Store Growers

AUGUST 26, 2022

We’ll first give you a brief overview of how remarketing works in Google Ads, and then focus on practical and actionable advice on how to set up a remarketing audience in Google Ads, step by step. We’ll also share some tips on using these audience segments in Google Ads, so without further ado, let’s get started.

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Retail TouchPoints

MARCH 2, 2022

That said, we need to move at speed to stay competitive and relevant in this highly dynamic time for retail. Qurate has launched a search for a Chief Operating Officer. Krystyna Taheri has been appointed to this position, joining the company from Google. ” In addition to creating separate operating models for QVC U.S.

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Small Biz Trends

JANUARY 3, 2023

This could include mobile ticketing, displaying multimedia content accessing a restaurant’s menu, adding a VR card contact to a user’s device, or directing users to your website’s landing page without the need to type in a particular URL. Dynamic QR codes require a paid subscription and can be protected using a password.

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Store Growers

OCTOBER 2, 2020

Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your products to your Search Ads. Here is how Google defines structured snippets: “Structured snippets are extensions that highlight specific aspects of your products and services.”

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Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Ads & extensions.

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Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. The bulk of the traffic comes direct (44%) and via search (39%). The search traffic breaks down to 85% organic search and 15 paid search (117,000 visitors). I don’t know, I’m the Google Ads expert, not Facebook Ads.

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Retail TouchPoints

NOVEMBER 8, 2021

Neha Singh, a former Google engineer who also helped build Vogue ’s digital properties, wasn’t satisfied with that status quo. And on brands’ own ecommerce websites, it’s typically just a search-and-filter action — there’s not a lot of discovery, because it’s just not designed in that way.”.

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Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. What Is the Google Ads Audience Manager Audience manager helps you stay on top of the audience segments in your Google Ads account.

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Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. There are a ton of different search query combinations and many searches are completely new, even to Google. Single Keyword Ad Groups (also called SKAGs) offer an answer to this challenge.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Store Growers

NOVEMBER 27, 2018

Google Ads reputation as a marketing channel has taken a hit over the last couple of years. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Making sales with Google Ads is not all rainbows and unicorns. billion vs $13.73

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Store Growers

MARCH 26, 2023

If you want to learn more about this type of identifier, read on to get the GTIN basics; what it is, its international formats, how shopping platforms (like Google, Amazon, and eBay) use it, where and how to obtain a GTIN for your products, and the benefits of doing so. These zeros have no value, and are added as a placeholder.

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Store Growers

JANUARY 29, 2020

Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. Sometimes it was because the business wasn’t ready to run ads , sometimes it was because I was lacking in some other area. So if you run Google Ads for a client, adding Product IQ to your toolbox allows you to make your clients happier.

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Store Growers

MAY 16, 2019

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Let’s try to figure out how they accomplished this and what role Google Ads has played and still plays today! If we take a closer look at search, about 75% is organic search, and 25% paid search.

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Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. What you enter as a value for the price attribute is shown to customers when they’re served with an ad.

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Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. What you enter as a value for the price attribute is shown to customers when they’re served with an ad.

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Store Growers

AUGUST 27, 2019

In this post, we’ll take a close look at the part Google Ads plays in generating that revenue. A strategy we’ve seen for a couple of brands in our Google Ads Aces series.). The traffic sources are also a mixed bag: Search: 40%. Of the search traffic, 75% are organic visitors and 25% are paid visitors.

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Store Growers

MAY 4, 2023

So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for items in your product catalog, you are probably wondering whether to comply or not. Many shopping platforms, like Amazon and Google, require GTINs because they help customers get a better match for product queries. It’s similar to MPNs.

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Retail TouchPoints

APRIL 13, 2021

In 2020, 56% of retailers added phone and text chat to replicate elements of the in-store experience online. Many consumers no longer trust a company’s website for up-to-date information; instead, they are turning to social media and listings on sites like Google or Yelp. Listen to the session on demand.

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Store Growers

APRIL 29, 2019

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. Chai teas, Black teas).

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