Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. The AI technology even determined when to refresh ads to ensure continuous and optimal ROAS.

Marketing 309

Marketing Returns Advertising Marketing Spend 309

Nvidia

SEPTEMBER 22, 2021

NVIDIA delivers the best results in AI inference using either x86 or Arm-based CPUs, according to benchmarks released today. It’s the third consecutive time NVIDIA has set records in performance and energy efficiency on inference tests from MLCommons , an industry benchmarking group formed in May 2018. Flexing Arm for Enterprise AI.

ATS 133

ATS 133

Store Growers

JANUARY 20, 2023

Last Updated on January 20, 2023 Google wants its users to have the best possible experience after they click on an ad. So to help online retailers do better, Google created the Shopping Experience Scorecard. What is Google’s Shopping Experience Scorecard? Why is Google’s Shopping Experience Scorecard Important?

Merchant Services 36

Merchant Services Shopping Shipping Returns 36

Retail TouchPoints

APRIL 27, 2023

Postal Service are adding EVs to their delivery fleets. The keys are to benchmark the impact of the existing strategy, set goals for the new approach, and track and report progress to customers in a timely, transparent way. One option is to seek out last mile delivery services that use electric vans instead of gasoline or diesel fuel.

Drop-Shipping 266

Drop-Shipping Returns Shipping Consumer 266

Nvidia

MARCH 25, 2022

First described in a 2017 paper from Google, transformers are among the newest and one of the most powerful classes of models invented to date. People use transformers every time they search on Google or Microsoft Bing. Now we see self-attention is a powerful, flexible tool for learning,” he added. The Birth of Transformers.

ATS 145

ATS Consumer 145

Store Growers

MAY 1, 2019

I use a lot of ecommerce benchmarks in my client projects. And with existing clients, benchmarks are good way to see how we stack up against others. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Google Ads.

Shopping 51

Shopping Advertising Merchant Services Checkout 51

Retail TouchPoints

FEBRUARY 28, 2022

has been dominated by closed ecosystems like Apple and Google, explained Paraj Mathur, Senior Associate on the Panoramic Ventures investment team in an interview with Retail TouchPoints. Web3 is creating a new internet paradigm around community-based ownership and decision making ,” Mathur added.

Advertising 281

Advertising Consumer Marketing Customer Experience 281

Rangeme

FEBRUARY 5, 2024

Each industry has its own niche with specific benchmarking “standards” depending on whether it’s a product or service, the product age, and audience diversity. In an industry where standards vary, and benchmarks can be elusive, setting SMART goals becomes paramount. After all, success can’t be left to interpretation!

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Store Growers

DECEMBER 22, 2020

Top Google Ads Articles 2020. 10 – Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads. It wasn’t an easy article to write, because I used to make money selling the idea that Google Ads was a great investment, for any kind of business. Another controversial take.

Advertising 41

Advertising Shopping Shipping Accounting 41

Store Growers

JUNE 24, 2023

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure you that you won’t get the best out of your marketing strategy without creating a few YouTube ads. What Exactly Are YouTube Ads?

Accounting 36

Accounting Advertising Apparel Management 36

Store Growers

NOVEMBER 11, 2020

Both can give us some benchmark at what it is to do business with a certain store. In Google Ads you can leverage those store reviews as seller ratings. What Are Google Seller Ratings? Seller ratings are a Google Ads ad extension you can use to showcase store reviews. Which ad would you click?

Advertising 56

Advertising Accounting Shopping Fulfillment 56

Store Growers

OCTOBER 26, 2022

The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. In this piece, we’ll cover in-market audiences in Google Ads and how to set them up, along with practical tips on how to target them with your campaigns.

Marketing 36

Marketing Accessories Apparel Planning 36

Store Growers

OCTOBER 12, 2016

I use a lot of ecommerce benchmarks in my work. Google organic: 33%. Google CPC: 36%. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Google organic: 31%. Google CPC: 32%. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Notes: These benchmarks use last-click attribution. Facebook CPC: 2%.

Advertising 57

Advertising Comparison Shopping Shopping Marketing 57

Store Growers

MARCH 6, 2023

Optimized targeting in Google Ads is a perfect example of this, especially when contrasted with options like audience expansion targeting that allow marketers to define ad audiences manually. What Is Optimized Targeting in Google Ads? Remember, Google’s role is to find potential impressions for you.

Marketing 36

Marketing Accounting ATS 36

Small Biz Trends

JULY 8, 2021

What’s more, retail trade added 4.8 When consumers go for in-store shopping, it is more likely to happen that they will end up adding additional items to their cart. Thanks to cheap data plans, more and more smartphone users are using Google Search before buying in-store. Online to Offline Shopping. image: Retail Dive.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Nvidia

APRIL 12, 2021

Salesforce Sold on Triton Benchmarks. A leader in customer-relationship management software and services, Salesforce recently benchmarked Triton’s performance on some of the world’s largest AI models — the transformers used for natural-language processing. NVIDIA keeps improving Triton, too. Meet Our Inference Partners.

Management 101

Management ATS Planning Marketing 101

Trax Retail

AUGUST 23, 2023

After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time. When a company stops investing in paid ads, the benefits are instantly lost. Advertise on Google Local.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. Not to take any credit away from the great brand and community they’ve built, but Glossier also spends a good amount on ads. Mostly Instagram and Facebook ads but I even saw some experiments with Reddit ads. Search Ads.

Accounting 59

Accounting Shopping Advertising Promotions 59

Storis

JANUARY 22, 2024

More than 50% of those surveyed plan or use Generative AI for designing digital ads, writing content, and personalizing marketing. Manhattan Retail Associates Unified Commerce Benchmark stated, “Shoppers don’t see ‘channels’ the way retailers do. These frontrunners align with the need for compelling campaigns to entice customers.

Home Furnishings 52

Home Furnishings Payment Services Merchant Services Fulfillment 52

Wiser

FEBRUARY 2, 2018

While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. While it’s true that the Impression Share doesn’t behave as if it were just as Google describes, it is still generally useful.

Shopping 68

Shopping Returns Marketing Accounting 68

Retail TouchPoints

MAY 27, 2021

And the trend isn’t limited to retail — Google , Facebook and most recently Yahoo all have (or in the case of Yahoo, will soon have) their own ecommerce marketplaces as well. Google’s recent partnership with Shopify was referred to by analysts as “pivotal” in its efforts to compete with Amazon.

Fulfillment 225

Fulfillment Advertising Shopping Department Stores 225

Store Growers

AUGUST 27, 2019

In this post, we’ll take a close look at the part Google Ads plays in generating that revenue. A strategy we’ve seen for a couple of brands in our Google Ads Aces series.). MVMT Google Ads Campaigns Overview. Here is an overview of what MVMT spent on Google Ads during July 2019: Ad Spend.

Merchant Services 35

Merchant Services Advertising Accounting Promotions 35

Store Growers

MAY 16, 2019

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Let’s try to figure out how they accomplished this and what role Google Ads has played and still plays today! Away’s Google Ads Campaigns. Search Ads. Shopping Ads. YouTube Ads. $0. Search Ads.

Advertising 52

Advertising Returns Marketing Shopping 52

Retail TouchPoints

JULY 19, 2023

Amazon is actually replicating the exact same strategy Google applied [in its early days of advertising]. Google reports the change in cost per click [CPC], as well as the change in number of paid clicks on an annual basis. At some point they moved them to the top, and then they moved the PLAs [product listing ads] on top as well.

Advertising 215

Advertising Marketing ATS Returns 215

Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. Before we dive into the specifics of FIGS’ Google Ads campaigns , let’s take a moment to understand what FIGS is all about. Shopping Ads $356,000 475,000 $0.75

Apparel 36

Apparel Advertising Accounting Shopping 36

Store Growers

JULY 12, 2023

Last Updated on July 13, 2023 Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ads cost allows you to effectively manage your advertising budget and optimize your return on investment (ROI). How Much Does a Google Ad Cost? Let’s get right into it.

Advertising 36

Advertising Promotions Returns Location 36

Store Growers

JANUARY 18, 2021

So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing. But besides your own data, it’s often helpful to compare your metrics to benchmarks of other advertisers. So in this article, I’ve compiled all the YouTube Ads benchmarks I could find!

Telecommunications 56

Telecommunications Beauty and Health Advertising Finance 56

Retalon

AUGUST 22, 2023

Understanding your ecommerce KPIs allows you to identify issues, optimize processes, uncover new opportunities, and benchmark your progress against industry standards. For each metric, we define what it measures, explain how to calculate it, provide up-to-date industry benchmarks, and discuss why it is vital to track. Anything under 1.0

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

Store Growers

OCTOBER 30, 2020

Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. As with other teardowns , we’ll look at how much Judy spends on Google Ads, how they spend it and what kind of returns they are hitting! Judy Google Ads Campaigns. Search Ads. Shopping Ads.

Advertising 80

Advertising Shopping Planning Returns 80

Store Growers

MARCH 9, 2021

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual Google Ads Campaigns. Here is an overview of their campaigns: Ad Spend. Search Ads. Shopping Ads.

Drop-Shipping 75

Drop-Shipping Promotions Shopping Accounting 75

Inside Retail

MAY 29, 2023

Site audits can cover a broad area of topics, such as UI, UX, content quality, site speed, accessibility, security, and SEO and can be informed with heuristic benchmarks and/or user testing. This could be to communicate added benefits, such as items that would put customers over the free delivery threshold.

Shipping 130

Shipping Customer Experience Shopping Consumer 130

Retail Geek

NOVEMBER 9, 2023

Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season.

Beauty and Health 64

Beauty and Health Returns Apparel Consumer 64

Retail Geek

MARCH 15, 2024

Subscribe : Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? If you watch the Super Bowl, I think they spent $8 trillion on ads there. And then as Scott alluded to, they bought five ads in the Super Bowl this year. Thanks, Michael.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

Store Growers

JULY 8, 2021

In this installment of our Google Ads breakdowns , we’re talking about Caraway! In this article, we’re going to dive into how they use Google Ads, how much they spend on it and how much profit all of that work generates for them. So they started looking into new channels, like Google Ads. Search Ads.

Advertising 36

Advertising Shipping Returns Shopping 36

Store Growers

MAY 26, 2019

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. Which competitors are using Google Ads?

Advertising 41

Advertising Accounting Outdoor ATS 41

Store Growers

JUNE 29, 2023

Last Updated on July 3, 2023 Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. A Google Shopping feed can consist of 60+ different product attributes. Your Google Shopping feed is basically a large spreadsheet with columns for each of the different attributes.

Merchant Services 36

Merchant Services Advertising Shopping Accounting 36

Store Growers

JUNE 21, 2018

And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable? The great thing about Shopping campaigns is that Google does most of the heavy lifting for you.

Shopping 68

Shopping Advertising Merchant Services Accounting 68