google-ads-b2b-ecommerce 
Store Growers
DECEMBER 8, 2022
If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce?
Retail TouchPoints
APRIL 25, 2023
Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping.
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Retail TouchPoints
JANUARY 18, 2023
The ecommerce pandemic party is officially over. Just like Airbnb was built out of a financial crisis, I think we’ll see some really interesting, resilient ecommerce companies pop up out of the ashes of this. Retail TouchPoints: So what are the traits that indicate a resilient ecommerce business?
Retail TouchPoints
MARCH 15, 2022
Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.
Store Growers
JANUARY 9, 2022
You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing is correct. That’s exactly why I put together this collection of 27 Google Ads benchmarks. It will help you get a better idea of what good (and bad) looks like for all the key Google Ads metrics.
Store Growers
JULY 14, 2023
After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. When to Hire a Google Ads Agency?
I Love Fashion
MARCH 29, 2021
Apart from the ad campaigns, the right content could open up ventures for the brand to meet new audiences at a minimal cost. Yet, a whopping 50% and 52% B2B and B2C marketers find it challenging to produce engaging content. We all are familiar with the positive effect of using photos and videos on eCommerce websites. .
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