Fairway Turns its Markets into ‘Convenience Stores’ with 30-Minute Delivery from Instacart
Retail TouchPoints
DECEMBER 20, 2023
Manhattan’s Fairway Market grocery chain has partnered with Instacart to develop a new convenience-focused service called Fairway Now that will offer delivery of last-minute grocery items and household essentials in as fast as 30 minutes. Fairway Market is a trademark of the retailer-owned supermarket cooperative Wakefern Food Corp.
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