With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
Retail TouchPoints
FEBRUARY 8, 2024
Retailers Become Media, Media Becomes Retailers Retailers that have managed to grow their RMNs successfully have done so by thinking more like media owners. As with any first-party data collaboration, it is paramount that media owners ensure they have the technology in place to facilitate security and privacy.
Let's personalize your content