As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help
Retail TouchPoints
DECEMBER 12, 2023
In addition to this timing variation, over 60% of shoppers plan to do their browsing online, yet 85% expect to buy at least one product in a store. Many retailers used to approach promotions in a standardized, blanketed way, but with AI, they can now zero in on what Gartner calls the customer’s “biting point.”
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