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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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How to Build a Better Retail Assortment Strategy

Wiser

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

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Jeans for the greater good: Outland Denim

Inside Retail

Core market Outland Denim’s target market is women aged 25-45. Looking into 2024 As the economy gets tighter, consumers will look more towards brands with purpose, he said, and noted that even fast fashion brands like Shein are starting to attach themselves to sustainability. “If he continued.

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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Do you like this content?

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

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How retailers can use loyalty to win in the age of Shein

365 Retail

There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Thomas Hill, Co-Founder and Chief Customer Officer, HyperFinity So, how exactly has Shein won such a vast share of the fast fashion market, and what can other retailers do to keep up?

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7 Tips to Naming a New Product

Retail Bound

It simply wouldn’t make sense if the name and or the product coincided with a fast-fashion-like industry. It can include creating a word bank of idioms that come to mind when you think of the invention, conduct competitor analysis, and understand the target market. There are a few ways that you can achieve this.