The Race to Displace: How Temu and Shein are Redefining Ecommerce
Retail TouchPoints
AUGUST 6, 2024
As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.
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