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Why sales of fine jewellery during Covid defied expectations

Inside Retail

In the US, jewellery sales saw a 106 per cent increase year on year in March which reflects the impact of stimulus payments and the reopening of the economy, according to Mastercard’s SpendingPulse report. Where fast fashion has been such a ‘go-to’ for ‘treat yourself’ spending, the longevity of such pieces weighs on spenders today.

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‘More is more’: Q&A with Camilla CEO, Jane McNally

Inside Retail

And then she puts all these things all over the floor and she briefs our incredible team of graphic artists; and somehow, they manage to capture that sense of escapism and colour, and that just makes you feel happy to look at it and wear it. What process do you follow? It is a complicated process. It’s not a quick process.

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