Inside Retail

APRIL 2, 2025

But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection. A fashion catch-22 It was customer feedback that encouraged Best to take a formal step into womenswear. Best is obviously my last name.

Fashion

Retail Bound

JULY 1, 2025

Each platform offers unique features and audience reach, so evaluate which aligns best with your target market. Another success story is from StyleVoice, a fashion startup that used voice-assisted shopping to offer personalized styling advice and outfit recommendations. Next, optimize your offerings for voice search.

Shopping

Retail Gazette

DECEMBER 27, 2024

For example, Hoka and On have developed popular performance-based running shoes, while Lululemon has become synonymous with fashionable yet functional athleisure. Harewood adds that Nike should be broadening its target market beyond just youth and have a stronger focus on women’s products, to capture both these important targets.

Wholesale

Small Biz Trends

AUGUST 5, 2025

Handmade jewelry and fashion accessories, especially those featuring unique designs and sustainable materials, appeal to fashion-conscious consumers. Jewelry and Fashion Accessories When you’re creating handmade jewelry and fashion accessories, unique design trends play a vital role in attracting buyers.

Jewelry

Small Biz Trends

JULY 20, 2025

Strategic Marketing Essential: Successful POD businesses leverage effective marketing strategies like social media advertising and content marketing to reach target audiences and drive sales. Entrepreneurs can cater to different market segments while minimizing inventory costs and streamlining the sales process.

Inventory Management

Small Biz Trends

AUGUST 13, 2025

Key Takeaways A compelling business description highlights unique offerings and customer experiences, appealing to the target market effectively. Clearly defining your target market , whether families, couples, or foodies, helps tailor your marketing efforts and guarantees you attract the right clientele.

Boutique

Small Biz Trends

JUNE 26, 2025

Focus on the specific products you want to create, such as handmade jewelry, custom home décor, or sustainable fashion. Evaluate what you’re passionate about and consider the types of handmade goods that resonate with your target audience. Consider your target market and pricing of similar handmade items when setting your prices.

Jewelry

Retail TouchPoints

MARCH 19, 2025

Ive often imagined a fashion store laid out like IKEA, with themed rooms for work attire, weekend getaways or special events. Targeted Marketing Campaigns: Low conversion on a new dress might mean it needs an influencer campaign or a style tutorial. If another style flounders elsewhere, reallocate inventory to avoid overstock.

Visual Merchandising

Small Biz Trends

JULY 3, 2025

Exploring Lucrative Sectors: Identify promising import-export sectors such as electronics, fashion, and health products, where entrepreneurs can innovate and thrive. Key Steps to Start: Follow critical steps like market research, legal documentation, and supplier identification to successfully launch an import-export business.

Beauty and Health

Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market

Inside Retail

MARCH 27, 2023

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. While Australian online fashion retailer Showpo in collaboration with Meta is showcasing products on a diverse range of AI 3D models.

Fashion

Inside Retail

FEBRUARY 28, 2022

Premium fashion shopping app, Her Black Book, has bagged $1.6 The fashion platform taps into the high-end segment through brand partners, allowing shoppers to discover new items, deals and promos via discounts and Cashback features. It’s an exciting, innovative space they are creating,” said Hein Vogel, CEO of Touch Ventures.

Fashion

Inside Retail

SEPTEMBER 16, 2022

The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. The rise of modest fashion. So modest fashion is very important in our circles,” she noted. Decoding fashion.

Fashion

Retail TouchPoints

AUGUST 3, 2022

The change is more drastic for discretionary categories: 79% of shoppers said they were less interested in the latest fashions in June, compared to 35% in February. Targeted marketing. Targeted email. Retailers can better maintain loyalty when they have a strong understanding of the shopper and their needs.

Target Market

Inside Retail

OCTOBER 17, 2022

Vivy Yusof is a Malaysian entrepreneur who is in the modest fashion business, and her brands Duck and Lilit are household names in the local marketplace. FashionValet was Yusof’s e-commerce marketplace that used to sell over 400 brands that covered both modest and mainstream fashion industries. It was time to pivot.

Fashion

Inside Retail

MARCH 4, 2024

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.

Beauty and Health

Inside Retail

JANUARY 18, 2024

Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. Olivia Mangan: The landscape of fashion in Australia and globally is witnessing a really remarkable shift,as secondhand is getting widespread acceptance.

Fashion

Inside Retail

JULY 6, 2023

Home and hardware leader Bunnings is now offering 1,000 pet-related products in store ; Beauty giant Mecca sells dog shampoo; Fashion marketplace The Iconic sells pet accessories; and, a number of fashion brands have extended into creating statement pieces for pets.

Beauty and Health

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

Payment Services

Inside Retail

OCTOBER 1, 2024

Given the nature of its business, the retailer must comply with the design and distribution obligations, which require firms to design financial products that meet the needs of consumers in an identified target market. “Protecting First Nations consumers from harm and misconduct remains a priority,” it stressed.

Target Market

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

Fast Fashion

Retail TouchPoints

AUGUST 2, 2024

Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls.

Fast Fashion

Inside Retail

APRIL 25, 2021

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

Fast Fashion

Retail TouchPoints

NOVEMBER 18, 2021

AcquisitionAI expands upon the ConsumerInsights service, which aims to provide apparel and fashion brands with deeper data, knowledge and actionable insights about their existing customers and best acquisition targets. AcquisitionAI includes integration with Facebook and other digital ad platforms.

Apparel

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Fashion

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

Planning

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market

LS Retail

MARCH 19, 2021

©iStock/Viktoriia Fokina Pawdel CEO Arrian Lim – who is a certified digital marketer [not sure what that is] – discusses how he jumped out of the box of traditional pet marketing, applied the Blue Ocean strategy theory, and created his own growing niche. We reframed our proposition for our target market from pet owners to pet parents.

Target Market

Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

Fashion

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

Sporting Goods

Inside Retail

AUGUST 14, 2024

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Clienteling

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market

Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry. Fashion brands and retailers are expected to track not just the product origin but also monitor how it was produced.

Marketing

Retail Gazette

DECEMBER 20, 2023

A big driver of his performance has been the long-awaited revival of its fashion arm. With stylish celebrity ambassadors and a booming social media channel, the retailer’s designs are a fry cry from the frumpy fashion that filled its stores not so long ago. In fact M&S clothing is – dare we say it – cool again.

Fashion

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. Six months ago, adaptive fashion label Christina Stephens called on major retailers, including The Iconic, to embrace this segment.

Fashion

Inside Retail

MAY 9, 2024

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. The following year, the brand launched in Australia.

Wholesale

Retail TouchPoints

OCTOBER 16, 2023

For instance, a fashion retailer could create a quiz titled “Discover Your Ultimate Black Friday Style,” asking customers about their preferred clothing choices for holiday parties or winter getaways. Amplify insights through targeted surveys.

Marketing