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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday.

Marketing 243
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Here’s why discount luxury business Azura Fashion Group is going circular

Inside Retail

Australian fashion tech business Azura Fashion Group is banking on the booming circular economy for growth. Azura Fashion Group was born out of the uproar caused by Burberry’s revelation in 2018 that it had destroyed millions of dollars worth of excess stock, rather than sell it at a discounted price, to protect its brand image.

Fashion 246
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

Fashion 246
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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Modern Luxury Media Merges Content and Commerce with New Fashion Rental Service

Retail TouchPoints

Modern Luxury Media’s ecosystem of 85+ brands across 22 markets includes Hampton’s Magazine , Ocean Drive and Aspen Magazine , reaching more than 16 million readers. Fashion subscription service Stitch Fix is also continuing to experience declines in its business.

Fashion 273
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How Shoemaker Viscata is Achieving Social and Business Goals by Reducing Returns

Retail TouchPoints

It’s been another year of record-breaking ecommerce sales combined with unprecedented snarls across shipping and inventory ecosystems, so it should come as no surprise that return rates for 2021 are expected to have gone through the roof. Getting at the Root of Apparel and Footwear Returns.

Returns 245
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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.