2016

Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

*Originally published on the Quad Analytix Blog. FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones (or maybe themselves), and sales outlets large and small are scrambling to get an edge on their competitors.

Ecommerce KPI Benchmarks (October 2016)

Store Growers

I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use. Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies.

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Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Comment on Subscribe!! by Jake

Re-Tales

Awesome

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Predicting the Holidays: Analyzing Competitor Holiday Trends

Wiser

This post was originally published on the Quad Analytix blog. Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion.

Shades of Gray: MAP Avoidance Tricks, Gray Market Sellers, and How to Beat Them

Wiser

*Originally published on the Quad Analytix Blog. Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a quick way to see an uptick in sales. But this can come at a steep cost down the line for their brand value and that of their suppliers. True or not, low cost is often conflated with low quality, and a reseller that focuses on low pricing risks damaging their reputation.

Why I Keep My Failed Ecommerce Business Alive

Store Growers

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality. Your brain helps with something called confirmation bias. That means that you look for facts that match your ideas or plans, and ignore the ones that don’t. This is a double edged sword.

More Trending

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. Many of these tactics are powerful, but they require your full attention. Do not try to do a little bit of everything, but pick a few and focus hard. Use the filters to find the marketing tactics that make sense for where your store is at today.

How To Skyrocket Sales With Google Shopping

Store Growers

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. High Purchase Intent. Visitors that click on a product advertisement have a very high purchase intent.

Google Analytics Spam Removal Guide

Store Growers

If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.

How To Keep Your CPCs Sane (Holiday Edition)

Store Growers

The holiday season always shows up earlier than you’d like it to. All those to-dos that kept getting postponed, till we’re here, on the verge of the busiest time of the year for most stores. And while it’s too late to make drastic changes, there are still things you can do to get the most out of this years holiday sales. Here are a couple of ideas: A Santa hat on your logo might be funny, but if you’re short on time, focus on things that will move the needle.

Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

La Maison Simons wins Supply Chain Innovation Award

Retalon

We’re proud of our customer, La Maison Simons, for winning Retail Council of Canada’s “Supply Chain Innovation” Award. The award was presented for an initiative Retalon has had the pleasure to work on along with La Maison Simons called: “Synchronizing the Supply Chain to Support Growth & Expansion in an Omni-Channel Environment”.

La Maison Simons wins Supply Chain Innovation Award

Retalon

We’re proud of our customer, La Maison Simons, for winning Retail Council of Canada’s “Supply Chain Innovation” Award. The award was presented for an initiative Retalon has had the pleasure to work on along with La Maison Simons called: “Synchronizing the Supply Chain to Support Growth & Expansion in an Omni-Channel Environment”.

Demand Forecasting

Retalon

The post Demand Forecasting appeared first on Retalon. Solutions

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Micro-Merchandising

Retalon

The post Micro-Merchandising appeared first on Retalon. Solutions

32

Safety Stock Optimizer

Retalon

The post Safety Stock Optimizer appeared first on Retalon. Solutions

32

Comment on 19 WAYS TO SPOT A FAKE CHINESE RESTAURANT by Gal Yellowstone

Re-Tales

Crabtree@yellowstoneresearch.org Rangoon is made with cream cheese, not mayonnaise. Both disgusting of course. And why is a Vietnamese couple advising on the authenticity of American pseudo-Chinese restaurants anyway

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How To Skyrocket Sales With Google Shopping

Store Growers

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. High Purchase Intent. Visitors that click on a product advertisement have a very high purchase intent.

Google Analytics Spam Removal Guide

Store Growers

If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.

How To Double Your Revenue With Google Shopping Custom Labels

Store Growers

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work. This is true regardless of platform or campaign type. So Google Shopping suffers from this as well.

How To Keep Your CPCs Sane (Holiday Edition)

Store Growers

The holiday season always shows up earlier than you’d like it to. All those to-dos that kept getting postponed, till we’re here, on the verge of the busiest time of the year for most stores. And while it’s too late to make drastic changes, there are still things you can do to get the most out of this years holiday sales. Here are a couple of ideas: A Santa hat on your logo might be funny, but if you’re short on time, focus on things that will move the needle.

Comment on More Retailers Closing on Thanksgiving This Year by Anonymous

Re-Tales

Back when I had a “real job” I refused to go to any store on a major holiday! It’s just not right to make people work when they should be with their families. It’s un-American & anti family. Unfortunately, it’s big business, and the party that claims to be the most “Christian” is the party that only cares about THE BOTTOM LINE

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Comment on People Are Pissed About Starbucks’ New Rewards Program by Cid Young

Re-Tales

Last fall I downloed the 7-Eleven App that gives you a free coffee after 7 purchased. (Or Or is it the seventh is Free?). They also will even scan your phone for refills that are $1.25 for a very large. The First purchse of that size is $1.95 so I figure I am saving money either way, over Starbucks… and their coffee doesn’t suck. Far from trendy, but decent

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Comment on People Are Pissed About Starbucks’ New Rewards Program by RetailGuy

Re-Tales

In reply to Cid Young. I’m sure the coffee probably tastes as good as Starbucks anyway

40

Comment on 20 Of The Dumbest Things Bosses Have Caught Their Employees Doing. You’re Fired! by Connie McKee

Re-Tales

Firing some lady in deli for eating a piece of chicken. Poor lady was probably hungry

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Comment on 18 Customers Reveal The Rudest Thing A Salesperson Has Ever Said To Them. by RetailGuy

Re-Tales

In reply to Cid Young. And condoms, for that matter…

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Comment on 18 Customers Reveal The Rudest Thing A Salesperson Has Ever Said To Them. by Cid Young

Re-Tales

A manager explaind to a person at the photo counter that the Company policy would not allow him to open the customer’s watch to change the batery for him. Irrate, the customer loudly complained “Why not, you sell watches don’t you?” ” to which the Manager replied “Yes sir, and we also sell toilet paper ”