Wiser

FEBRUARY 25, 2020

There’s no way around it: minimum advertised price, or MAP, violations are not fun. And it’s not always easy to stop them, especially if you sell on hyper-competitive eCommerce marketplaces such as Amazon and Walmart. For example, say you enter an agreement with a retailer that they won’t advertise your product below a set price. You check in on the various marketplaces and see that your products are, in fact, listed below your MAP policy.

Advertising 148

Advertising Returns Consumer Marketing 148

Natural Insight

FEBRUARY 26, 2020

The holiday season provides nearly 20-30% of retail sales year after year. Is that going to matter when it’s time to report first-quarter numbers? Hardly. Get a jump on the new year with these post-holiday winter merchandising ideas.

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IntelligenceNode

FEBRUARY 27, 2020

As you develop your online business, you’ll need to exploit a variety of strategies and tools to boost the growth of your eCommerce website. It’s all about expanding your scope and positioning your products and services before potential customers. Marketing campaigns can prove to be very beneficial, but have you also considered leveraging Price Comparison […].

Marketing 75

Marketing Retailing Pricing 75

Retail Next

FEBRUARY 28, 2020

In today’s retail world, the in-store experience is more responsive and adaptable than it’s ever been before. A combination of advancing technology, the need to compete with online shopping, and modernized strategies has led to fundamental changes in stores of all kinds. To cover this idea in more detail, this article identifies five specific ways in which the in-store experience is shaping retail in 2020. 1.

Payment Services 52

Payment Services Customer Experience Point of Sale Shopping 52

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Storis

FEBRUARY 23, 2020

In an industry with more competition than ever, the importance of earning repeat customers has never been more crucial. The more loyal customers a retailer secures, the more successful it will be. Understanding the advantages of earning repeat customers is the foundation to grow your company. Before diving into improving your company’s customer retention rate, it is important to understand how it will positively affect your company.

Customer Retention 52

Customer Retention Home Furnishings Payment Services Clienteling 52

Fashion Retail Tech

FEBRUARY 25, 2020

Hi! Here is a quick round-up of some news from around the industry over the last few weeks. Sources are in the hyperlinked text after the headlines. Brands + Retailers. Victoria’s Secret to go private at $1.1B valuation. The Wall Street Journal. As DTC brands move into wholesale, analytics platforms follow. Vogue. How brands are battling knock-offs on Amazon.

Wholesale 40

Wholesale Advertising Planning Marketing 40

Retail Next

FEBRUARY 26, 2020

Every retail company needs a website. It’s no question younger generations prefer to shop online than going into a store if they can. These same customers also prefer to use email for marketing communications. As old as it is, email is still the best way to communicate with customers in a professional way. Social media is the cool teen on the marketing block, but email is far more effective and cheaper.

Marketing 52

Marketing Advertising Shipping Returns 52

Retail Next

FEBRUARY 25, 2020

As a retail store owner or manager, one skill you need to develop is closing a sale. After all, making sales is the whole point of your retail business. Without sales, your business would not thrive. Even when you have the best products at the most competitive prices, if you do not have the ability to convince the shopper to buy, your products will remain on shelves – collecting dust.

Suggestive Selling 52

Suggestive Selling Payment Services Marketing Management 52

Retail Next

FEBRUARY 27, 2020

The Internet of Things (IoT) is becoming the next big revolution in the retail industry. But what exactly does it entail? IoT is the ecosystem of physical objects that are interconnected and can communicate through the Internet or a network without any human involvement. Imagine shopping at your favorite clothing store and when you spot a dress you like, your phone beeps with a notification saying you just received a loyalty discount!

Checkout 52

Checkout Advertising Store Layout Promotions 52

Retail Next

FEBRUARY 24, 2020

The retail world is a highly competitive environment. Business owners and managers face competition from area stores, big-box retailers, and internet giants. Promoting eco-friendliness could create a strong competitive advantage for brick-and-mortar stores. But the marketing tactic has its pitfalls. When many companies try to promote eco-friendly practices or products, they sometimes get accused of “greenwashing,” or claiming to be following green-practices when, in reality, they are

Promotions 59

Promotions Beauty and Health Marketing Shopping 59

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Retail Next

FEBRUARY 23, 2020

Paying close attention to e-commerce metrics will add strength and resilience to the digital channels of your retailing business. What gets measured gets managed, and what doesn’t get measured tends to run wild. You want to know exactly how your business is performing compared to your expectations. You don’t need to become a digital marketing expert in order to take advantage of the natural data your digital channels generate.

Management 52

Management Location Accounting Marketing 52