Wiser

AUGUST 2, 2018

While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online. . Consumers want the tactile experience—they want to try out and compare products in person, they want to share their stories on social media, and they want in-store displays to help them decide which brand to buy, among other factors. .

Visual Merchandising 74

Visual Merchandising Consumer ATS 74

Wiser

JULY 31, 2018

As technology advances , brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75 percent of consumers still want to see a product in stores before making a purchase. This doesn’t mean retailers aren’t changing their in-store strategies to fit the evolving needs of their consumers. With a shift toward experience-based stores instead of consumption-based, retailers have revamped the shopping process.

Location 60

Location Consumer Shopping Customer Experience 60