Sat.Mar 10, 2018 - Fri.Mar 16, 2018

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Why Retail Data Needs a Human Component

Wiser

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion?

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Building From Scratch – February 18 Update

Store Growers

As usual I’ve divided this article up into the following areas: Marketing , Financials , Merchandise , Effort & Psychology. I only got 1 article out. It turned out to be an insight from a (failed) Facebook ad campaign from a few months back that held the key to this jump in sales. Organic search in the long term.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.