Retail Next
OCTOBER 10, 2019
Whether you already have a blog or you just have a brand you want to further build upon, you know an effective blog attracts a lot of visitors. What is important is that a blog is an easy way to connect with your shoppers and share news or insights about your products and services. A blog makes the connection between your business and potential customers.
Markerketing Experts
OCTOBER 8, 2019
Is it time to relook the way we define channels? Some vehemently say that the traditional channel definitions need to be rehauled, others are a bit more cautious, preferring to avoid rocking the proverbial boat. Mike Anthony, Shopper Marketing Experts’ resident expert, weighed in on the topic of traditional channel definitions. . He says that “one of the first challenges is that the traditional definitions have been used for a long time.” .
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Retail Technology Review
OCTOBER 8, 2019
Retail has increasingly become a mobile function to meet the needs of a constantly on-the-go consumer base, especially with the rise in popularity of mobile E- wallets. The introduction of 5G will only enhance innovations in retail technology and in turn, benefit the consumer.
Wiser
OCTOBER 8, 2019
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product. As a result, captive product pricing is how you price those core products and accessory products. Here are examples of captive product pricing so you can turn a profit.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail Next
OCTOBER 8, 2019
Internal communication is essential regardless of the type and size of business you are in, but for multi-store retail brands, it is an indispensable factor for the smooth running of the business. A Communication ROI Study Report conducted by Towerwatson.com, revealed that companies with highly effective communication enjoyed 47 percent higher total shareholder returns compared to organizations with less effective communication.
Retail Technology Review
OCTOBER 8, 2019
A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season.
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