November, 2017

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Wiser in the News: What Will Cost More – and Less – in 2018

Wiser

Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. Taylor tapped Wiser CEO and retail expert, Andy Ballard, for his deep vertical knowledge.

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CrossCap: The Authority in Marketing Software for Dynamic Teams

Cross Cap

This post was originally published on Vyteo. Longevity and exposure. That’s what you need. For your marketing efforts. To make them succeed. Campaigns are run. By separate teams. Each group set apart. From the next it seems. Keeping everyone. On the same page. So goals are met. And progress gauged. Is CrossCap. The leader in. Marketing software. For the teams within.

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Bindo POS Merchant Profile – A & D Deli & Liquor

Bindo

Located in South Orange, New Jersey A & D Deli & Liquor boasts a variety of craft beers, wines and spirits, while also offering prepared foods. Sanjay Chawla, owner, shares knowledge of his retail business and why he chose Bindo POS as his point of sale system. How did you enter the industry to start your business? I started out as an employee working for my uncle back in 1998.

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Test for success – preparing for Cyber Monday

Retail Technology Review

By Sven Hammar, CSO and co-founder, Apica. The major calendar events of Black Friday and Cyber Monday 2017 are approaching, and online retailers need to ensure that they are prepared for a sharp increase in customer traffic.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Sprout Update: October 2017

Store Growers

About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. As with every update in this Sprout Series ,I’ll show you what exactly I’ve been doing: Traffic , Financials , Merchandise , Effort & Psychology.

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How Retail Arrived at Black Friday 2017

Wiser

For many years now, the day after Thanksgiving has been full of door buster deals. With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. But the advent and widespread use of eCommerce really changed the way retailers approach the holiday. Shoppers can now checkout from their couches, without having to get the family bundled up at 3am.

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Pricing According to Buying Cycle for a Diverse Assortment

Wiser

As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly. Owning this process puts you in a favorable position to be able to increase sales. . Two Extremes of the Consumer Buying Cycle .

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A Crash Course in Modern Psychological Pricing

Wiser

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it.

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3 Retailer Red Flags and How to Fix Them

Wiser

This is a guest article by Anthony Madrigal, Sales Director at Wiser. . In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure waters of unified commerce. And while it’s true that the channels, strategy and tactics for gaining omnichannel visibility are changing at a rapid pace, monitoring all of your SKUs across countless websites and brick and mortar stores can be daunting at best.

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5 Steps to Gain More Control of Your Shelf Space

Wiser

This is a guest article by John Duggan, Business Development Executive at Wiser. In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers. . The Questions You Need to Ask About Your Shelf Space .

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Why Retailers Should Implement Psychological Pricing Cautiously

Wiser

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it.

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Next day fulfilment no longer adds value to connected shoppers

Retail Technology Review

Next-day delivery options no longer add value to connected customers' shopping journeys, a new report by Sorted, the delivery experience company, warns.

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UK's preference for physical media overtakes love of digital downloads, as 18 - 24 year olds power the resurgence

Retail Technology Review

Physical media is the nation's entertainment format of choice once more, with 52% of Brits preferring physical books, music, film/TV and video games to digital downloads, according to eBay's Guide to Physical Media, released today.

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Retail 2.0: Is there a comeback on the cards for bricks and mortar stores?

Retail Technology Review

By Danny Molhoek, Managing Director & Country General Manager of Lexmark UK and Ireland. Ask the modern consumer where they shop and they'll most likely respond with a handful of online retailers, along with maybe one or two shopping malls.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Black Friday online demand to peak at 8am, up 55% on the daily average

Retail Technology Review

Online demand on Black Friday will peak at 8am on 24 November, up 55% on the daily average, according to Summit, specialists in online retailing, with just under 50% of Black Friday visits taking place before midday.

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Procurement and supply chain jobs up 13% in the UK year on year

Retail Technology Review

The latest Robert Walters UK Jobs Index has revealed that procurement and supply chain vacancies have risen across the UK, with the number of jobs available in the third quarter of 2017 up 7% compared to the same time last year.

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Keep Black Friday shopping free of fake goods

Retail Technology Review

MarkMonitor, the enterprise brand protection solutions provider, is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods.

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New online retail tool ‘proven to optimise sales in record time’

Retail Technology Review

Optiseller is a new online retail tool which reviews over 50m products each week.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Black Friday Hangover

Store Growers

Icon by Noun Project. Black Friday, Cyber Monday and all the days around it were a HUGE success. The biggest and baddest online retail day ever seen! More traffic in a single day than in a normal year. Triple digit revenue growth! Retailers put out statements and press releases. Ecommerce platforms discuss gross merchandise volume. Vendors talk about their massive impact on transactions.