Estée Lauder Elevates Online Gift-Giving with Recipient Personalization Options
Retail TouchPoints
NOVEMBER 5, 2020
The Estée Lauder Companies Inc. is making the online gift-giving experience more engaging for shoppers via a new option that incorporates a “Send as A Gift” button on its skincare and cosmetic brands’ websites. The brand is partnering with SmartGift to provide the offering. Consumers can choose which products they would like to gift and include a greeting card or personalization, before sending the gifting message to the recipient by text, email or any other digital platform.
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