Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton
SEPTEMBER 17, 2023
Fenton & Fenton does not seem like an obvious fit for Berkowitz Furniture. Although the businesses operate in a similar category – the target audiences, marketing campaigns and product styles are largely different. But Berkowitz Furniture director Peter Berkowitz said this was a key point of attraction that drove its acquisition of Fenton & Fenton, which collapsed and entered liquidation in August.